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It Dress

IT DRESS is a dress shop for parties and events, it is new to the market and will serve in Cuiabá, Mato Grosso.

The company's mission is to offer customers a great service experience. Observing their individualities, thus being able to exceed their expectations and make them confident to live and make the most of their events, celebrations and/or their important moments.

We believe in and value dreams, after all, that's what brought us here. We exercise respect and empathy in all our relationships, which leads us to always deliver the best we have at fair value.

We believe that everyone deserves to have unforgettable days, moments that will last forever. That's why we strive to always dress our clients in a way that makes them come true.


 

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Concept

The butterfly is considered the symbol of transformation. Among others, it symbolizes happiness, beauty, the soul, lightness, freedom, ephemerality of nature and renewal.

By carrying different colors, colorful butterflies refer to joy and happiness, according to popular belief. It symbolizes a new life, in an analogy to spring flowers, whose predominant color is yellow.

For indigenous Mexican tribes, yellow, orange or red butterflies were associated with fire. Even for the Aztecs and Mayans, they symbolized the fire god Xiutecutli (also known as Huehueteotl). He was also related to time.

With that in mind, we decided to use the shapes of butterflies to build the symbol, resulting in a clean, beautiful and timeless brand.

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