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Nayara Accessories

The challenge of this project was to renew the visual identity of the ''Nayara'' accessories e-commerce.

The intention was to bring a more modern, younger and more fun brand. Also, the idea was to put the brand more and more in touch with its largely female audience, bringing delicacy, but at the same time consistency and resilience.

Nayara acessories was born out of a willingness to undertake and escape standards, it is a new company focused on semi-jewelry and accessories e-commerce. A store that runs away from the traditional and popular, with pieces selected with the purpose and potential of building a new version of yourself through image.

The objective was to develop an identity that showed and united all the delicacy, elegance and beauty of the feminine universe with the world of accessories.



 

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